How AI is Revolutionizing Music

Universal Music Group, in collaboration with SoundLabs, has unveiled a groundbreaking initiative that utilizes artificial intelligence to bring the classic holiday tune “Rockin’ Around the Christmas Tree” to life in Spanish. This innovative project represents a significant milestone in the music industry.

A Revolutionary Adaptation That Captivates Fans

Released under the title “Noche Buena y Navidad,” this AI-generated version is both surprising and delightful. Universal Music Group worked closely with SoundLabs to craft this unique rendition. By employing the advanced MicDrop plug-in, the team was able to recreate the youthful voice of Brenda Lee. The production, led by Auero Baqueiro, also featured the talented Chilean singer Leyla Hoyle, who lent her voice to the track.

“This AI-enhanced version of a beloved Christmas classic heralds a new chapter for the music scene,” tweeted Inaki Berenguer. “Whether you love it or loathe it, ‘Rockin’ Around the Christmas Tree’ is universally recognized.”

Moreover, SoundLabs succeeded in transforming the recorded voice into Brenda Lee’s iconic sound using a refined AI vocal model. The end result is astonishing, evoking the nostalgic feeling of hearing a 13-year-old Brenda Lee perform. Yet, this technological achievement raises important questions regarding the future of music creation.

Brenda Lee Enthusiastically Supports the Initiative

Brenda Lee herself has shared her excitement about this project. Now 79 years old, the legendary singer revealed that she has long dreamed of singing this song in Spanish. Thanks to advancements in AI, that dream has finally come true. “Seeing this song reimagined in such a way is incredible,” Lee stated.

This endeavor is part of a strategic partnership formed in June between UMG and SoundLabs, aimed at empowering artists to create alternative versions of their works while retaining control over the process. This innovative collaboration demonstrates how technology can enhance the music industry and provide listeners with fresh experiences.

AI Serving Artists, Not Just Machines

Other music labels are also exploring these new opportunities. In May 2023, the South Korean label Hybe used similar technology to introduce an AI artist named Midnatt, releasing a single in six languages. Such initiatives highlight the growing trend of leveraging AI to expand artists’ creative horizons.

However, the music industry remains cautious. Labels advocate for legislations designed to protect artists’ voices while responsibly adopting AI technology. For instance, Universal Music Group has established multiple partnerships, including with Klay Vision, to ensure respectful practices concerning artistic works.

Finding the Balance Between Innovation and Artist Protection

Harvey Mason Jr., CEO of the Recording Academy, has clarified this approach, emphasizing the need to support artists while equipping them with the best technologies available. This advancement illustrates how AI can enrich artistic expression without overshadowing it. The music industry appears poised to strike a balance between tradition and modernity, ensuring that creators flourish in an increasingly technological world.

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