How to Build Your Showcase Website Using WordPress?

The Importance of Having a Showcase Website

In today’s digital age, when individuals seek out information about a service, product, or brand, their first instinct is to hop online and conduct a search. However, it’s surprising to note that around one-third of businesses in France do not have a website. Establishing your showcase website provides a significant edge over the vast number of companies that have yet to embrace digitalization.

Nonetheless, creating a showcase website requires a set of technical skills, and not everyone is familiar with the process. In this article, you’ll learn the reasons behind and the methods for crafting your showcase website without needing to delve into coding.

Why Invest in a Showcase Website?

In today’s world, having a website is more than just a luxury; it’s a necessity. Whether you run a small business or manage a large corporation, an online presence through a website is crucial. This digital presence offers numerous advantages across any industry:

• A showcase website signifies credibility, professionalism, and expertise.
• Your website acts as your online business card, available 24/7.
• It enhances word-of-mouth marketing since customers can easily share your contact information.
• You have the autonomy to choose and control the content you publish according to your business goals.

Because a showcase website consists of multiple web pages, you can effectively:

• Promote your business.
• Highlight your products and services.
• Showcase your projects and upcoming events.

Alongside offering increased visibility, your showcase website will contribute significantly to your business’s credibility and facilitate closer interactions with clients and prospects.

Leveraging WordPress for Your Website

WordPress stands out as a comprehensive and completely free Content Management System (CMS) that enables you to build your website without needing to code (HTML, CSS, etc.).

It’s remarkable that over 41% of all websites on the internet are created using this website-building software, which accounts for more than 60% of the CMS market share. WordPress is undeniably one of the best tools for tailoring a website to meet your business’s specific needs. By utilizing WordPress, you can also take advantage of its latest features designed for user convenience, including:

• A responsive interface.
• Autonomous site creation.
• A quick learning curve.
• Scalable maintenance options.
• The ability to customize, manage, enhance your website, and optimize its search engine ranking with plugins.

Steps to Create Your Showcase Website

Let’s set the record straight: establishing an effective website using WordPress doesn’t happen with just a few clicks. However, if you possess the time, motivation, and patience to learn, WordPress equips you with all the necessary tools to create a fully functional showcase website.

Choosing Your Domain and Hosting

The first step in building your showcase website with WordPress is selecting a domain name and a web host to install your site. Your domain name serves as the address for your showcase website, and you can tailor it with your business or brand name to enhance identification and incorporate keywords for better SEO.

There are various domain extensions to choose from, such as .fr, .com, .net, and more. Your web host could be a dedicated server or a shared server, so choose wisely. Ensure that the services offered by your host can adequately support the functionality of your showcase website.

Installing WordPress

To utilize WordPress, it needs to be installed on your hosting account. The installation process may take anywhere from 2 to 24 hours depending on various factors. Once the installation is complete, you can access WordPress’s interface and start creating your showcase website immediately.

Selecting a Theme

WordPress offers a range of templates that allow you to determine the design of your showcase website. The theme you choose defines the aesthetic appeal and overall vibe of your site. Selecting the right theme is critical, so consider browsing well-known websites for inspiration. You can access and select themes by navigating to the “Appearance” section in your dashboard and choosing “Themes.”

💡 While many free themes are available, some are paid. A smart strategy is to check the star ratings and installation numbers for each theme to gauge its setup complexity.

Enhancing Your Website’s Content and User Experience

After creating your web pages, it’s essential to populate them with engaging content that resonates with your audience. WordPress provides a default page editor, but you might opt for Elementor for easier customization. This tool allows you to adjust sizes, text styles, backgrounds, colors, and more. Here are some best practices:

• Incorporate original, structured, and rich content.
• Organize your content around specific search intents or keywords.
• Include visuals (images and videos) to enrich your pages and improve user engagement and “time on site.”
• Add call-to-action buttons to guide user behavior.

With a mobile-first approach—considering that 91% of users will view your showcase website on a mobile device—prioritize its appearance and design for mobile interfaces. WordPress provides options to configure mobile settings, allowing you to make necessary adjustments easily.

Considering Professional Help for Your Showcase Website

While creating your website independently using WordPress can be fulfilling, it may not be straightforward if you lack technical knowledge. Additionally, launching a website is just the beginning; you’ll need to implement web marketing strategies to enhance visibility in Google SERPs and attract visitors who will:

• Spend time on your site.
• Subscribe to your newsletter.
• Reach out for inquiries.
• Schedule appointments.
• Request quotes, and more.

These steps often require expertise you might not possess, and acquiring this knowledge can be time-consuming. Furthermore, the quality of your site may not compare to the output of professional designers. For this reason, many businesses choose to hire a digital agency to create their showcase website.

A web agency consists of experts capable of designing a showcase website that sets you apart from competitors in terms of design and functionality. To find the best agency for your needs, request quotes from several firms and take the time to compare their offerings before making your final decision.

Did you create your showcase website using WordPress? We’d love to hear about your experience in the comments!